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Simple Rules for a Complex World

Every company has a strategy. It is usually kept in thick binders, on a shelf. Out in the field, people still have to decide, every day, on the spot. Diane’s company has forty-three requests for AI pilots, and room for four.

What this film is

An illustrated reading of an article by Donald Sull and Kathleen M. Eisenhardt, told in a deliberately flat, slightly weary voice. The narration is a pastiche written for this film; nothing is quoted from any novelist. Diane, her company, its forty-three pilots and its four rules are fiction. The method and the other examples come from the article.

Three steps

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